CMP TOP 50 Brokers 2008



Ranked in the Top 5: Laurie Furness

Stats
Company: Mortgage Centre Canada franchise RDM Financial Inc
City/Province: Oakville, ON
Amount Settled: $101,800,000
Support Staff: Three
Years as a broker: 15


What a year for Laurie Furness.

Shortly after being crowned Mortgage Broker of the Year at the CMP Canadian Mortgage Awards in February, she's making headlines again as one of the top five of the CMP Top 50 Brokers.

"Volume is an easy measurement, and it's only one way to measure people," she says. "What's more important - and what means a lot more to me - is being respected by your peers."

And that is something Furness has worked toward in her 20 years in the banking and mortgage brokering industries. Her word and her performance are the two things that, in her opinion, have allowed her to succeed in this industry - enabling her to develop a strong referral network and loyal customer base.

"In this industry, the most important thing you can do is ensure that you're delivering what you say you're going to," she says. "We all have the same lenders and the same rates, so it's something as simple as a returned phone call that makes all the difference."

Furness also values transparency when it comes to dealing with clients. In a fast-paced industry such as mortgage brokering, there is no time for mistakes or miscommunication, she says, and it helps to give people all the facts up front - no matter what.

"If you're not giving your clients all the info, if you're not presenting them with all the pros and cons or if you miss something and you're making an assumption, that's going to come back to haunt you," she says.

Furness' advice for new brokers, then, is simple: Be honest - and be patient.

"Referrals take time to build. You have to earn their respect - you can't assume it will be given to you," she says. "Many marketing initiatives also take between three to five years to see results."

**Article and results sourced from the Canadian Mortgage Professional.




ABOUT US | PRESS RELEASES | PRIVACY POLICY | CONTACT US
Copyright © 2010 R.D.M. Financial Consultants     All Rights Reserved
FSCO Brokerage License Number 10716